In March, we pitted our 64 most checked-in breweries against each other in a head-to-head battle of the beers. The winner? Other Half Brewing in Brooklyn, New York. Let's celebrate their victory as Untappd's 2021 Untappd Brewery Madness champion!
In March of 2021, we asked Untappd's data scientists for a list of the year's most checked-in breweries. Some of the results -- like Stone Brewing and BrewDog -- were expected. But others, like Other Half or Omnipollo, came as a surprise. While we knew these breweries were popular, we didn't know exactly how beloved they were by Untappd users until we saw the data.
Once we had our list of 64, we seeded them based on popularity. Put simply, the most checked-in breweries got the top seeds. Then, we matched seeds in a head-to-head, single-elimination tournament based on check-ins received during periods that coincided with the March Madness basketball games.
After a couple wild rounds of close calls (at one point, No. 35 Blue Moon Brewing Company beat higher-seeded Evil Twin Brewing by only 14 check-ins) and upsets, we emerged with two of craft beer's most popular breweries: Stone Brewing from Escondido, CA and Other Half Brewing from Brooklyn, NY. On April 5th, they went head-to-head for the Championship.
The upset winner of the Untappd Brewery Madness Competition 2021 was… OTHER HALF!
As promised, the winning brewery will receive a free badge. From May 14th, 2021, to June 14th, 2021, check-in any beer from Other Half Brewing to support Other Half's come-from-behind victory and earn the Other Half Brewery Madness Champion 2021 badge.
Cut down that net, Other Half. You earned it!
HOW TO EARN THIS BADGE
Check-in any beer from Other Half Brewing between May 14, 2021 - June 14, 2021 to earn the Brewery Madness Champion (2021) badge.