It's born out of the bushels of American barley and hops harvested straight from the heartland. It's crafted with care in a place where factories mark one horizon and wild forests mark the next. This beer's built with American Pride.
Yes, this is Kid Rock's beer. This beer hasn't just been built for this American badass, it has been built alongside this rock 'n' roll son of Detroit. This is Kid Rock's beer, and it casts the same kind of net that his music does: far, wide and all-out original.
Although it's carefully crafted by Badass Beer Company, in Detroit, Michigan, this is not a craft beer. This is not a snifter pour. This is not a beer with a flowery finish. Or oaky undertones. This beer has been brewed with the most approachable of profiles. This beer has been priced right. Because it comes across like a light beer with a full punch, it's the perfect beer for cases on the pontoon or a keg on the porch. Let's put it this way: this beer was brought up to go down easy.