Looks like pink grapefruit juice but doesn't smell like it. Tastes like grapefruit juice with something fruity in it. Strawberries but it doesn't taste like it. A very good DIPA and very entertaining @ 9.2% ABV. I won't have any problem enjoying this brewEarned the Beer Gathering badge! Earned the Beer Party badge! Earned the Untappd at Home badge! Earned the Cheers To You! (Level 8) badge! Earned the Cheers to Independent U.S. Craft Breweries badge!