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Virtual Happy Hour: Maíra Kimura

August 19, 2021

Join us for a discussion with Maíra Kimura, Co-owner and Brewer at Japas Cervejaria, in São Paulo, Brazil.


About Japas Cervejaria
We are three women who met through beer: Maíra Kimura, Yumi Shimada and Fernanda Ueno. Our brand was born unpretentiously in the midst of bar conversations, meetings and beer festivals. This union occurred precisely because, within this universe, we identified our similarities: we were some of the few women and, coincidentally, also some of the few Japanese descendants in the industry. We then decided to come together to, in addition to research our origins, show that women can and should also participate in environments that are generally considered to be masculine, proving more and more that beer has no gender.

Each of our creations is the result of this dive into our ancestry and in this mixture so rich in aromas, flavors and culture, with recipes that celebrate the union between Brazil and Japan in a contemporary way, without clichés or pre-established ideas.

Japas is a term widely used in Brazil to describe us, since we are Asian descendants. And sometimes that can happen even without people asking for our permission. We decided to ressignify and reappropriate this adjective. After all, if the place of speech is ours, the word must be ours too, right? So, let it be used with pride and to represent who we are: Japanese-Brazilian.

Watch The Epsiode

About The Guest
Maíra Kimura
Co-owner and Brewer, Japas Cervejaria

About Japas Cervejaria We are three women who met through beer: Maíra Kimura, Yumi Shimada and Fernanda Ueno. Our brand was born unpretentiously in the midst of bar conversations, meetings and beer festivals. This union occurred precisely because, within this universe, we identified our similarities: we were some of the few women and, coincidentally, also some of the few Japanese descendants in the industry. We then decided to come together to, in addition to research our origins, show that women can and should also participate in environments that are generally considered to be masculine, proving more and more that beer has no gender. Each of our creations is the result of this dive into our ancestry and in this mixture so rich in aromas, flavors and culture, with recipes that celebrate the union between Brazil and Japan in a contemporary way, without clichés or pre-established ideas. Japas is a term widely used in Brazil to describe us, since we are Asian descendants. And sometimes that can happen even without people asking for our permission. We decided to ressignify and reappropriate this adjective. After all, if the place of speech is ours, the word must be ours too, right? So, let it be used with pride and to represent who we are: Japanese-Brazilian.

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