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Stout Day (2020)

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Stout Day 2020 is right around the corner, with dark beers taking over over Thursday, November 5th. The world will join in a global toast to this rich and full-bodied style and we hope you do too! And for the first time in 9 years, the badge will be available to score for 7 days - from November 2nd to November 9th! If you're staying home during the pandemic, we encourage virtual events, and want to give stout lovers more time to plan, order and celebrate their stouts.

Show your support by checking in to any style stout from November 2nd to November 9th, with the big celebration on November 5th and you will be rewarded with the 2020 Stout Day badge! Erin Peters (aka "The Beer Goddess") is the founder of International Stout Day. The global holiday was created by the beer writer in Southern California, in 2011.

For more information about International Stout Day, check out the official site at stoutday.com and follow them on Twitter and Facebook.

HOW TO EARN THIS BADGE

This year, you can unlock the International Stout Day badge for 7 days! Check-in to any "stout" style from November 2, 2020 - November 9, 2020 (in your local time zone) and the "Stout Day (2020)" badge is yours!

Witch's Brew (2020)

Spooky Season is here, which means it's time to gather your scariest ghosts and goblins. Whether it's a trick or a treat you're after, we hope you enjoy some great brews!

HOW TO EARN THIS BADGE:
Check-in to any beer between October 30, 2020 - November 1, 2020 and it's all yours. 

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Witch's Brew (2020) Badge

Supporting Local on National American Beer Day

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Small businesses are more than an important driver of our economy, they are part of the fabric of a neighborhood, of community. It's been a tough year for small businesses, and the neighborhood brewery is no exception. But we have seen stories of perseverance and resilience, of community and support, that have helped keep many of these small businesses going during difficult times. 

In honor of National American Beer Day, we share some of those stories.

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Untappd 10th Anniversary Badges!

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On October 22nd, 2010, Untappd went live to the world! This Thursday, October 22nd, 2020 marks Untappd's 10 year anniversary and we are so excited and humbled to be here and growing 10 years later. As anticipated, we're bringing you two exciting new badges to celebrate this occasion! The first badge, "10th Anniversary," commemorates 10 years of Untappd, available to earn the entire week leading up to our 10th Anniversary Virtual Party on Saturday, October 24th from 3-6pm ET.

HOW TO EARN THIS BADGE: Check-in to any beer between October 19th, 2020 and October 25th, 2020 to earn this badge.

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"10th Anniversary" Badge

The second badge "I Remember My First Check-In" celebrates "I Remember My First Check-In", a collaborative beer project we partnered with Dogfish Head Brewery to bring to the global craft beer community. The initiative supports the entire craft beer ecosystem: from farmers, to brewers, to bartenders, to Untappd users. All starting from a sour beer base recipe created by Dogfish Head, brewers worldwide are making their own unique versions of this beer with thoughtfully sourced local ingredients. We have already over 100 breweries participating across 19 countries and this week, brewers will begin releasing their own unique versions of "I Remember My First Check-In". Be on the look out for these local releases and click here to find this beer near you

HOW TO EARN THIS BADGE: Check-In to any version of "I Remember My First Check-In" beer to earn this badge starting October 19th, 2020 running to December 31st, 2020. 

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"I Remember My First Check-In" Badge

Big Rock Brewery 35th Anniversary

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Big Rock's Classics Box. Source: Big Rock Brewery

In 1985, Ed McNally took a risk and among a sea of yellow lagers brought forward the first wave of craft beer in Canada. To celebrate 35 years of bringing award-winning beer to Alberta, and now Canada, Big Rock Brewery has released a Classics pack as an 'Ode to Ed'. Ed McNally was a farmer, lawyer, and avid outdoorsman.

This pack includes the four beers that we believe to best embody Ed and the vision he had for Big Rock: A true original in the Traditional Ale, brewed to get people's attention and celebrate the personality barley can lend to beer. McNally's Extra, an Irish Red noted as one of the best in the New World Guide to Beer. One to pair with something Ed loved – fishing, the Royal Coachman was created to prove that light beer can still have great flavour. The Canvasback Ale, an ale to bring awareness to habitat loss resulting in a decline in the King of Ducks.

Ed started a legacy that has grown into Canada's largest independent craft brewery, so join us in raising one to him.

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"Big Rock Brewery 35th Anniversary" Badge

HOW TO EARN THIS BADGE: Check-in all 4 beers in the Big Rock Classics pack (see below for beer list) starting October 16, 2020 - November 17, 2020.

BEER LIST:

Canvasback Ale

Big Rock Brewery

Golden Ale

Total (?) 224

Unique (?) 209

5% ABV

22 IBU

(3.45)

130 Ratings

Traditional Ale

Big Rock Brewery

Brown Ale - English

Total (?) 25,036

Unique (?) 14,581

5% ABV

20 IBU

(3.49)

13,164 Ratings

Royal Coachman

Big Rock Brewery

Blonde Ale

Total (?) 199

Unique (?) 188

3.9% ABV

12 IBU

(3.5)

116 Ratings

McNally's Extra

Big Rock Brewery

Red Ale - Irish

Total (?) 1,349

Unique (?) 1,045

7% ABV

No IBU

(3.47)

877 Ratings

Smooth Sailing

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Golden Sails from New Holland Brewing, Source: New Holland Brewing

Golden Sails embarks on its voyage as New Holland's flagship lager. An American craft lager that is crisp, clean, and light. Inspired by the golden grains milled by the twisting sails of the town windmill and the silhouetted sailboats off our shores, they hope this lager transports you to the peaceful and breezy shoreline of their hometown: Holland, MI. Clean and refreshing with notes of lightly malted barley and subtle hints of floral and fruity notes from the Magnum and Willamette hops. It's nothing but smooth sailing with this reliable Lager!

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"Smooth Sailing" Badge

HOW TO EARN THIS BADGE:

Check-in to one (1) Golden Sails beer from New Holland Brewing between October 1, 2020 - November 1, 2020 to receive the "Smooth Sailing" Badge.

Golden Sails

New Holland Brewing

Lager - American

Total (?) 341

Unique (?) 313

5.3% ABV

No IBU

(3.51)

218 Ratings

What the Sour? Top 10 Sours This Month!

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Sour Me Unicorn Farts from DuClaw Brewing Co. Source: DuClaw Brewing Co.

Last month we announced that we've partnered with Dogfish Head Craft Brewery as part of our 10th Anniversary Celebration to develop a crowd-sourced beer recipe that anyone can brew! To pick the style of the beer, we dug into our own vault of data over the last 10 years. In that search we found that sours had the highest increase in check-ins year over year (163%), a consistent average rating of 3.9 or above, and an average sentiment score of 72% positive among users who had left a review for beer of that style. I would've never guessed that the data would show this, so I decided to take a look at the top trending sours in the last 30 days on Untappd. What are you sour fans drinking out there right now?

So without further ado, here is the top 10 list!

10. SeaQuench Ale by Dogfish Head Craft Brewery

Named one of the best low-cal sour ales, this little but mighty kettle sour packs some serious fruit flavor. It is a tart Berliner Weiss brewed in sequence with black limes, sour lime juice and sea salt to make this the most thirst-slaying beer Dogfish Head has ever brewed!

SeaQuench Ale

Dogfish Head Craft Brewery

Sour - Fruited Gose

Total (?) 316,433

Unique (?) 210,672

4.9% ABV

10 IBU

(3.71)

190,858 Ratings

Dogfish Head Craft Brewery by SeaQuench Ale

Jason is drinking a SeaQuench Ale by Dogfish Head Craft Brewery at Untappd at Home

Lovely flavor strangely well complimented by the salt. Not overly sour, juat very flavorful.

Can

Cheers to Independent U.S. Craft Breweries (Level 3) Earned the Cheers to Independent U.S. Craft Breweries (Level 3) badge! Verified Adventure (Level 6) Earned the Verified Adventure (Level 6) badge! Wheel of Styles (Level 4) Earned the Wheel of Styles (Level 4) badge!

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Untappd 10th Anniversary Celebration

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Back in the summer of 2010, I was talking with my business partner, Tim Mather, about a desire to create a new project in the social space. At the time, Foursquare was the talk of the town. Everyone was using it to check-in as they traveled around the world. Tim and I were both avid Foursquare users back then. With Tim living in California and myself in Massachusetts, we stayed even more connected through Foursquare by seeing where we were both "checking in" to on the app. However, as we got talking and brainstorming we realized that Foursquare check-ins left us wanting more. We posed the question to each other, what industries are inherently social but have no current real-time component to their experience? The beer industry resonated with us. There were other rating networks like BeerAdvocate, but nothing was real-time and in the moment like we envisioned. From there, the idea for Untappd was born! Within 24 hours of ideation, we had a prototype completed and launched a private beta in September of 2010. We had the minimal viable product (which was just a web app in your browser), without features like photo upload, ratings, or even a moderation platform.

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Untappd at Home: By the Numbers

When we launched Untappd at Home in March, our goal was to create a place where everyone could check-in and share what they were drinking from the comfort and safety of their home. As the virtual venue approaches 25 M+ check-ins, we thought it was a good time to dig into the data. 

First, we wanted to look at where actually people checking in while tagging the Untappd at Home venue. Since this venue is global, we looked into the top regions. Below are the top cities where users have been checking-in to Untappd at Home since April 1st, 2020, sorted by most check-ins.

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Beer without Alcohol? It's Trending!

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Source: Athletic Brewing Company

Yes, you read that title right: beer without alcohol is continually rising in popularity. With the simultaneous rise of hard seltzer as a premium "health" conscience beverage, we're seeing drinkers flocking to low-calorie beverages overall perhaps to maintain a healthier lifestyle. To meet this consumer trend, many breweries are putting out low-calorie beverage options to try and wrangle marketshare from the bigger brands. We've seen this with the very popular SeaQuench Ale and Slightly Mighty from Dogfish Head for example.

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What's Globally Trending This Week

Here we are at the end of August, the warm summer months coming to an end. This week certainly was a long week on my end but I enjoyed a few great beers throughout the week during the Virtual Happy Hours with Alisa Bowens-Mercado & Andy Crouch. What was the community drinking this week? I pulled the top beers (sorted by unique user check-ins), from non-macro breweries (as defined by the Brewers Association) from this week to share with you! Without further ado - here's a countdown of the top 10 trending beers of the week:

10. Hazy Jane from BrewDog

Hazy Jane

BrewDog

IPA - New England

Total (?) 72,244

Unique (?) 57,560

5% ABV

No IBU

(3.72)

54,176 Ratings

The haze craze is real and people are loving this beer with a near 4-star rating. This beer was so popular that BrewDog made another lower strength version called Hazy O-G, which was another big hit!

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Top Hop Spot: Cascade

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This week's Top Hop Spot goes to Cascade! Cascade is one of the most popular hops in the world, making up a 1/10th of all hops grown in the U.S.! Cascade was developed in the USDA breeding program at Oregon State University by Dr. Stanley Nelson Brooks and Jack Horner in the 1960's. The hop variety was first used commercially in 1975 by the Anchor Brewing Company, which established it as a signature hop for American pale ale. It was later made famous by Sierra Nevada's Pale Ale that originally only used Cascade hops.

When it comes to flavor profile Cascade has a flowery and spicy, citrus-like quality with a slight grapefruit characteristic. The hop is good for both flavor and aroma uses. Common substitutes for this hop are Centennial, Amarillo, Columbus, Ahtanum and Mt. Hood.

Traditionally grown in the Pacific Northwest of the U.S., there are now Australian and New Zealand varieties too! These hops tend to be more grapefruit forward than US-grown Cascade. In New Zealand, the flavor profile changed so much that most hop farmers have re-labeled them as Taiheke hops. This is common in hop growing, as the terroir of the region the hops are grown plays a significant role in the hops flavor characteristics. Another example of this is the Styrian Golding, Fuggle, and Willamette hops. They all started as the same hop, however Fuggle's are grown in the UK, Styrian Golding's are grown across the rest of Europe, mostly Slovenia, and Willamette can be found in the Pacific Northwest of the US. In this case all three hops can be substituted for each other, with brewers reporting only slight differences between them all, depending on the crop year.  

FUN FACT: In the U.S. The Cascade Cup is given to the hop-farmer with the best Cascade crop each year! I wonder if it's an actual 'cup' and what beer they drink out of it to celebrate.

Here are some beers that feature Cascade in all is flowery and grapefruity wonderfulness so you can check it out yourself!

Sierra Nevada Brewing Co. Pale Ale

 

Pale Ale

Sierra Nevada Brewing Co.

Pale Ale - American

Total (?) 1.1M+

Unique (?) 515,079

5.6% ABV

38 IBU

(3.64)

458,043 Ratings

Our most popular beer, Sierra Nevada Pale Ale is a delightful interpretation of a classic style. It has a deep amber color and an exceptionally full-bodied, complex character. Generous quantities of premium Cascade hops give the Pale Ale its fragrant bouquet and spicy flavor.

Sierra Nevada Brewing Co. by Pale Ale

Mattias is drinking a Pale Ale by Sierra Nevada Brewing Co. at Artipelag

Bottle

Drinking Socially (2020) Earned the Drinking Socially (2020) badge! Photogenic Brew (Level 58) Earned the Photogenic Brew (Level 58) badge! 99 Bottles (Level 12) Earned the 99 Bottles (Level 12) badge! Pale as the Moon (Level 5) Earned the Pale as the Moon (Level 5) badge!

Anchor Brewing Company Liberty IPA

 

Liberty IPA

Anchor Brewing Company

IPA - American

Total (?) 11,506

Unique (?) 10,799

6.3% ABV

No IBU

(3.46)

9,936 Ratings

Liberty IPA is our reimagining of craft-brew classic Liberty Ale, envisioned through the lens of today's IPAs. We first brewed Liberty Ale in 1975, to celebrate the 200th anniversary of Paul Revere's midnight ride. This revolutionary forerunner of the modern IPA introduced America to the Cascade hop and the nearly lost art of dry-hopping. Like it's processor, Liberty IPA is made with two-row pale malt and Cascade hops. It is the combination of Cascade with new hop varieties - in both brewhouse and cellar - that creates the mouthwatering complex and robust aromas of pine and citrus in this crisp, American-style IPA. The label, like Liberty Ale's, features a bald eagle, whose symbolism runs deep for all Americans including Native Americans. "A very great vision is needed," thought Crazy Horse, and the one "who has it must follow it as the eagle seeks the deepest blue of the sky."

Tröegs Independent Brewing Perpetual IPA

Perpetual IPA

Tröegs Independent Brewing

IPA - American

Total (?) 352,177

Unique (?) 178,306

7.5% ABV

85 IBU

(3.8)

161,366 Ratings

In our constant evolution as a brewery, we've developed on undying drive to meld the organic and the mechanical. Perpetual IPA utilizes our hopback and dry-hopping to engineer a bold Imperial Pale Ale. Perpetual IPA is 7.5% ABV and 85 IBUs. It features Bravo, Chinook and Mt. Hood hops in the boil, Mt. Hood and Nugget hops in the hopback and Citra, Cascade and Nugget hops in dry-hopping.

Bear Republic Brewing Co. Racer 5 IPA

Racer 5 IPA

Bear Republic Brewing Co.

IPA - American

Total (?) 390,681

Unique (?) 217,456

7.5% ABV

75 IBU

(3.85)

194,835 Ratings

This hoppy IPA is a full bodied beer brewed with malted barley, wheat, and crystal malts. The malt base is designed to highlight the unique floral qualities of Columbus and Cascade hops from the Pacific Northwest. There's a trophy in every glass!

Bear Republic Brewing Co. by Racer 5 IPA

Marc R. is drinking a Racer 5 IPA by Bear Republic Brewing Co. at Canandaigua Lake

Hello old friend!

IPA Day (2020) Earned the IPA Day (2020) badge!
Tagged Friends

Have another beer that features Cascade - tell me about it, by tagging me @HarryBeerBeard in your next check-in of it!

Make sure to listen to this week's newest "Drinking Socially" episode over on https://untappd.com/podcast to hear more about Cascade, as well as catch the newest edition of "Beer 101" where we tackle what goes into a brew day!

COVID-19 through Untappd Data

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Drinking at home feels like the norm since March of this year

It feels like ages ago that we were able to freely go to a bar or restaurant and have pint of our favorite suds in a glass. COVID-19 has impacted almost every facet of the beer industry from festivals to bars and restaurants to as you can imagine, Untappd check-ins! Most people make the assumption that Untappd is only used in a physical world when people are out at bars or breweries, but in a pre-COVID world, we were about 80% public venue check-ins and 20% non-public venue check-ins (or no venues at all). 

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Pour the Roar

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Source New Holland Brew

Introducing New Holland's brand-new, year-round New England Style IPA. True to style using only the finest ingredients to include 100% Citra Hops. Hazy River is a true testament to our brewers' expertise and our passion for innovation. Smooth and juicy with a beautiful hazy-golden appearance. Tropical aromas of grapefruit, pineapple and orange. Low bitterness and beautiful flavor reminiscent of fresh-squeezed fruit. Brewed with a short boil time to reduce bitterness and loads of late addition whirlpool hops for punchy flavor. Double Dry Hopped once at start of fermentation, and once at the end for a complex flavor and aroma.

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Pour The Roar Badge

HOW TO EARN THIS BADGE:

Check-in to one (1) Hazy River beer from New Holland Brewing between August 20, 2020 - September 20, 2020 to earn the "Pour the Roar" Badge. 

Hazy River

New Holland Brewing

IPA - New England

Total (?) 3,500

Unique (?) 3,200

5.9% ABV

No IBU

(3.76)

2,918 Ratings

HopCat At Home

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Source HopCat

HopCat's mission is simple: Be the best beer bar on the planet. The places were envisioned, designed, stocked, and staffed with one mission in mind: To bring you great beer. What is great beer? It's a beer made with care and pride. It might be a local beer or one from the other side of the country. It could be your usual pint or a beer that you had no idea existed. Every once in a while, it's a beer you decided to try just because your server or bartender suggested it.

As craft beer lovers and purveyors, we recognize the importance of beer quality and value when you take a beer home with you and with that we have come to another point of innovation in our to-go beer journey here at HopCat. With that we introduce to you – the 16oz Crowler! Take advantage of our large local craft beer selection by building your own 4-Pack to take home.

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HopCat At Home Badge

HOW TO UNLOCK THIS BADGE:

Between August 17, 2020 - September 17, 2020 check-in your beer and add one of the participating (listed below) HopCat venues as a Purchased At location to earn the "HopCat At Home" badge!

Fresher is better. #HopCatAtHome

Badge List:

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