Trends of the Month: July 2020
It's unbelievable that it's already the end of July. This year is cruising by but we're making the best of it. We dug into the top checked-in styles worldwide this July to review the beer trends of the summer season. Our findings were…well, let's just say we could've expected this. The IPA - American style was the most checked in overall. You guys really love IPAs, don't you?
We pulled the top 5 checked-in IPAs worldwide in the month of July to see what's quenching your thirst during these hot months.
This is definitely the dark horse of the top 5 list. We first started seeing check-ins to this beer on July 8th. It's just getting out there into the marketplace and already has a ton of check-ins! Brewed by Oppigårds Bryggeri out of Sweden, this "summer" IPA is considered a West Coast IPA, which has a "piney" finish.
This beer reminds of the Stone Enjoy By IPA Series with Tangerine that I had back in 2016 while visiting the Dogfish Inn! Most breweries are diving deep into the "Hazy" space, and this fits just that. From the description, it uses "bountiful whole tangerine purée, which brings pithy, crisp bitterness to the citrus flavor." Speaking my language.
[untappd class="checkin" checkinId="308623483"]
BrewDog is consistently charting on our top check-in lists. They're really killing it. I haven't had the chance to try this one but this is brewed with grapefruit to give it a "tart'' mouthfeel which is different from your standard IPA. The low IBU for this beer makes it a perfect non-bitter IPA with a super clean finish. Can't wait to try this.
Lagunitas is always on the top of the list when it comes to IPAs. It's definitely a super smooth, easy-drinking IPA, and very available all across the world.
Punk IPA taking the no.1 spot AGAIN! Not only was it the most checked-in beer last week, but it's the most checked-in IPA during the entire month of July.
I'll echo what I wrote on Twitter last week, this is surprising. Punk IPA check-ins have increased by 20% in the last 3 months. I've attributed this to the growth of BrewDog in the U.S. and the re-opening of pubs in the London area over the last couple of weeks. If you haven't tried this beer yet, locate it near you via the Untappd app and get on the Punk IPA train.
That's a wrap on the top 5 checked-in IPAs on Untappd for the month of July. Let's see if IPA - American takes the top spot next year for July 2021 or if there's something new on the horizon for the summer months. Be on the lookout next month for August trends and let us know what you think!
Fri, 31 Jul 2020 17:41:35 +0000