The Dream Team

I'm pleased to announce today that BeerAdvocate is joining Untappd in the Next Glass family, as we continue to drive innovation in the beverage industry.

When we launched Untappd in 2010, it appeared initially that Untappd and BeerAdvocate could be competitors. However, both platforms evolved to serve different markets and fundamental purposes when it comes to discovering beer. We clearly have some overlap in user bases but, for the most part, our strongest link is that both Untappd and BeerAdvocate exist to celebrate beer and all the things around it.

I have a ton of respect for what the Alström brothers have built since 1996. BeerAdvocate has always been central to many conversations about beer and the brewing industry. By joining our two communities, we come together under one umbrella to continue the good fight in providing quality services to help users discover and record their experiences with great beer!  

Even though we're now on the same team, the BeerAdvocate brand will live independently of Untappd – separate sites, separate branding, and unique communities. Just like when Next Glass merged with Untappd back in January of 2016, we will keep the brand separate and integrate features that provide a great experience for users of both communities.

I'm excited about the shared futures of Untappd and BeerAdvocate as we are taking a giant step forward together in providing beer drinkers with the best information in the beverage industry.

Greg Avola
Founder, Untappd

Read the full press release here:

Mon, 24 Feb 2020 13:14:40 +0000

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