For years, Samuel Adams has been dedicated to crafting exceptional beers for every kind of beer drinker, and that commitment extends to those who want all the flavor of a great beer—without the alcohol. Enter Just the Haze, our non-alcoholic IPA that's redefining expectations of what an NA beer can be.

With its bold, hoppy aroma, juicy tropical fruit notes, and smooth finish, Just the Haze delivers everything you'd expect from a classic Samuel Adams IPA. It's a brew crafted with care for those moments when you want the taste of beer without the buzz—whether you're at the gym post-workout, office happy hour, or simply looking for a lighter option to pair with your day.

So why create an Untappd badge for Just the Haze? The simple answer: we believe great taste deserves to be celebrated. We've always been about making beer for everyone, and Just the Haze is our way of proving that "non-alcoholic" doesn't have to mean "less than." It's packed with all the premium craftsmanship, ingredients, and innovation you expect from Samuel Adams—just without the alcohol.

To honor the growing community of NA beer enthusiasts and showcase how Just the Haze is changing the game, we've partnered with Untappd to launch a limited-edition badge.

How to Earn the Just the Haze Badge:
Whether you're a long-time fan or trying Just the Haze for the first time, unlocking this badge is easy. Simply check-in Just the Haze on Untappd between 12/16/24 and 1/31/25, and your profile will sport a badge that shows you're part of the revolution in great-tasting, non-alcoholic beer.

Because when it comes to exceptional flavor, Just the Haze proves you can have it all. Cheers to making every moment—hazy or not—worth savoring.