Flipping our calendars to December means different things to different parts of the world. Maybe the weather is getting colder – or maybe summer is just getting started. No matter where we call home, we have all shared an extraordinarily difficult experience in navigating a global pandemic this year.
But December means something else almost universally: it's the month that, for many of us, ushers in a season of giving.
This year, instead of individual holiday badges, we are unveiling a very special badge aimed at encouraging thoughtful giving in your community. Whether it's making a donation to your local foodbank, providing meals to frontline workers, or supporting your local small businesses and breweries with your holiday shopping, we know that the incredible community of beer lovers on Untappd have the collective power of good in their hands.
To get us started, Untappd is proud to announce support of Ales for ALS™ .
Over the past seven years, breweries from around the world have joined the Ales for ALS™ program, fighting to #EndALS by crafting great beers. Participating Ales for ALS™ brewers receive a unique hop blend, created and donated annually by Loftus Ranches and YCH Hops exclusively for brewers participating in this fundraising program. Ales for ALS™ brewers donate $1 to the ALS Therapy Development Institute (ALS TDI) for each pint of the resulting Ales for ALS™ brew sold. The funds raised are immediately invested in the ALS TDI lab, where their science team continues to discover and develop potential treatments for amyotrophic lateral sclerosis (ALS). Check out the participating breweries and stay tuned for more to come! Want to learn more? Join us on December 15th at 7pm ET on Untappd TV's Virtual Happy Hour where we talk with Mike Shannon, National Director for ALS!
Starting today until December 31st, 2020, you can earn our special "GIVING (2020)" badge by checking in any beer. And why not spread the word? Share your experience on social media using #untappdgiving.
As we close 2020, we are honored to be a small part of the beer community and wish you the best during this season of GIVING.