Drink to Ales for ALS™
May officially marks ALS Awareness month, so we thought it would be the perfect time to release our new badge in collaboration with the Ales for ALS™ program.
Last year we announced our support of Ales for ALS™ and we are excited to continue our partnership into 2021.
If you're not familiar with Ales for ALS™ over the past seven years, breweries from around the world such as RAM Restaurants & Brewery, Bell's Brewery, and Founders Brewing Co, among many more have joined the program, fighting to #EndALS by crafting great beers. Participating Ales for ALS™ brewers receive a unique hop blend, created and donated annually by Loftus Ranches and YCH Hops. With the exclusive hop blend, which is provided to participating brewers at no cost, they can each craft and sell their own unique Ales for ALS™ brew.
"We first were introduced to the program years ago by a colleague in the hop industry and it has become an annual tradition around here that everyone looks forward to," said Founders Brewmaster, Jeremy Kosmicki. "The hop blends that are donated are always fun and unique and make for a great tasting beer, especially an IPA. We have people within the Founders family whose lives have been affected by ALS, and we're proud to be able to support this great cause in such a cool way."
For every pint of the Ales for ALS™ brew sold, participating brewers donate $1 to support research at the ALS Therapy Development Institute (ALS TDI). The funds raised are immediately invested into the lab at ALS TDI, where their science team continues to discover and develop potential treatments for amyotrophic lateral sclerosis (ALS) also known as Lou Gehrig's disease.
According to Dave Leonard, Director of Brewery Operations at RAM Restaurant Group, RAM has been participating for the last 5 years and has donated over $60,000 to ALS. "I just like everything about the program from raising awareness for the cause to helping fund research to find a cure," says Leonard. "Ales for ALS brings brewers from around the nation, and now the world, together for a common cause to help others. It's amazing to see the support and excitement from our team and guests each year."
To date, the Ales for ALS™ program has raised over $3,500,000 for ALS research. And now you can help too!
HOW TO EARN THIS BADGE
This special Ales for ALS™ badge can be earned by checking in any beer from one of these participating breweries between May 19, 2021 - June 19, 2021, coinciding with Lou Gehrig's birthday.
What are you waiting for? Go out and drink one of these special beers and help raise money for Ales for ALS™.
We'll be continuing our collaborations throughout the entire course of 2021, so stay tuned for more campaigns and opportunities to participate coming soon.