Lane O'Rourke is 31 year old car enthusiast, digital artist, and gamer. With a degree in automotive technology, his main focus is Car Design and Ergonomics but gaming and an imagination too big for his own good pulls him towards digital fanart. You can see more of Lane's art here on his Instagram. Lane designed the "Equality" logo for Untappd's Diversity & Inclusion Steering Committee's initiative.

Lane, what inspires your artistic side?

I've always been creative, I came through my teenage years with my imagination fully intact so my inspirations come from everywhere!

What's your earliest memory of creating an artistic piece?

Definitely would have been when I really got into trying to design my own car.

What inspired the artwork you created for "Equality"?

As soon as I was told what my guiding principle was I immediately thought of friends of all backgrounds, hanging out... and boom, I saw the "fist bump" it's so universal, even in these COVID times.

What is your go-to beer when you're making art?

I'm such an easy pleaser! Give me something that's light with apples and I'm happy! The IPAs and dark ales scare me a little.

100% of the profits from the sale of merchandise in the Untappd store featuring this artwork collection will go directly towards funding the projects and organizations that will make our community a better place for all. If you or your organization are interested in partnering with us or want to discuss opportunities, please contact us at [email protected].