Check-In The Dark Badge Release
You think darkness is your ally? Yes, Bane, we do. After over 1B check-ins all-time, 2M beers uploaded, and 9M users registered, we rolled out our first major release in over four years. And by far, the feature we're most excited about is Untappd Dark Mode.
This new innovation allows you to discreetly check-in on the app, whether you're in a dimly lit bar or brewery or simply scrolling through the app right before bedtime. As we so often do.
For years our iconic yellow interface has been synonymous with Untappd. But many Untappd community users found themselves searching, rating, and reading about beers while hanging at their neighborhood bar or visiting their favorite taproom in the evening, when the cheery interface could be a bit too bright.
"Imagine you are in a dark taproom or bar setting. Your phone is at max brightness and you open up the previous version of Untappd. The very first thing you see is a blindingly bright orange and white screen with the Untappd logo that, while very iconic, is both screaming at the people you're with and screaming at the bartender that, Hey, you just opened Untappd," says Kyle Roderick, Executive VP of Product at Untappd.
By far the most frequent request we've received over the last four years, Dark Mode means you can now do things like unlock badges and check-in beers on Untappd in the dark.
We're so excited about all the work our engineering team has dedicated to Dark Mode over the past two years that we created an entirely new badge called "Check-In The Dark" to celebrate.
HOW TO EARN THIS BADGE - Between Sept. 7 and Oct. 7, 2021, check-in any beer with the app theme set to Dark Mode.
So take the elevator down to the Bat cave, hop in the Batmobile, and unlock the"Check-In The Dark" badge on Dark Mode in your Untappd app.
While Dark Mode is the unsung hero of Untappd 4.0, it isn't the only new feature with the release. To learn about all the highlights head over to this blog or tune into last week's episode of Drinking Socially as hosts Harrison Hickok and Jon Dispenza welcome Roderick to the show to chat about all things Dark Mode.
Have a few thoughts on how Untappd could improve? Looking to leave feedback for the engineering team? Reach out to [email protected] and we'll take a look! And as always, if you have questions, comments, or feedback for our team, reach out to us at [email protected] or on our Support page!