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Brewery Madness Round 1 & 2 Recap

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What a weekend of check-ins and basketball!

Decadent stouts and crisp lagers pair nicely with an upset, and weren't there plenty of them!? Headlined by Oral Roberts over Ohio State and the Ramblers over Illinois in the second round. There were plenty of others that busted many brackets, and the Untappd Brewery Madness was no different! Before we dive in fully, let's take a quick look back at some key facts and figures from the opening round:

  • Based on seeding, there were three upsets in the opening round, with the biggest being the 53rd-seeded Omnipollo¬†
  • 12 of the 32 winning breweries tallied at least 4,000 check-ins between 3/18-3/20
  • 3 matchups were within 100 check-ins, with the smallest margin of victory being 14 check-ins (No. 35 Blue Moon Brewing Company in an upset victory against Evil Twin Brewing)

Notable Round 1 Performances

No. 13 Guinness Recording over 21,000 check-ins
Tough draw for Toppling Goliath Brewing Co., as Saint Patrick's Day was right before check-ins started. Can Guinness earn a win in the second round, as they are nearly a week removed from St. Patty's?

No. 32 Avery Brewing Co vs. No 33 Jacob Leinenkugel Brewing

In typical fashion, the matchup between two closely seeded teams went down to the wire. Avery Brewing Co. edged out the No. 33 seed by just 90 check-ins

BrewDog Notches Second-Most Check-Ins in Opening Round

If it weren't for Guinness' insane number of check-ins, BrewDog would likely be atop the Round 1 performances. However, 10,000+ check-ins is a strong performance from the international brand.

Round 2 Facts and Figures

  • Based on seeding, there were two upsets in the second round (No. 23 Other Half Brewing Co. &¬† No. 17 Southern Tier Brewing Company)
  • The Round 2 matchup with the most combined check-ins was No. 23 Other Half Brewing Co. vs. No. 10 BrewDog with a total of 8,820 check-ins

Notable Round 2 Performances

No. 23 Other Half Leads Way in Check-ins

No brewery logged more check-ins in the second round window than Other Half Brewing Co.! They will look to ride the momentum in a showdown with the seventh-seeded Dogfish Head!

No. 17 Southern Tier Squeaks By Deschutes

Nine check-ins. NINE! This was the closest second round matchup, and in fact, it was the smallest margin of victory thus far in the Brewery Madness!

The Round of 16 matchups are set! Let's take a look at each of the matchups and delve into the final check-in for each matchup!

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The Final Check-In

No. 1 Stone Brewing vs. No. 17 Southern Tier Brewing Company

Through the first two rounds, Stone Brewing has averaged 3,493.5 check-ins per round, which is a sizable advantage over No. 17 Southern Tier Brewing Company. However, don't count out Southern Tier, seeing as a couple of No. 1 seeds have already fallen in the NCAA tournament.

Stone Brewing logo

Stone Brewing

Escondido, CA United States

Regional Brewery

Total (?) 10.29M+

Unique (?) 1.15M+

(3.89)

7,499,317 Ratings

1101 Beers

Southern Tier Brewing Company logo

Southern Tier Brewing Company

Subsidiary of Artisanal Brewing Ventures

Lakewood, NY United States

Regional Brewery

Total (?) 4.44M+

Unique (?) 703,628

(3.79)

3,026,976 Ratings

331 Beers

No. 8 Goose Island Beer Co. vs No. 9 Bell's Brewery

The average number of check-ins for each brewery in the opening two rounds is within 300 of one another, with Goose Island slightly edging out Bell's Brewery. This matchup will likely be one of the closest Round of 16 battles.

Goose Island Beer Co. logo

Goose Island Beer Co.

Subsidiary of Anheuser-Busch

Chicago, IL United States

Macro Brewery

Total (?) 7.62M+

Unique (?) 1.16M+

(3.87)

4,877,635 Ratings

1104 Beers

Bell's Brewery logo

Bell's Brewery

Comstock, MI United States

Regional Brewery

Total (?) 7.13M+

Unique (?) 946,194

(3.85)

4,124,970 Ratings

427 Beers

No. 4 Sam Adams vs. No. 13 Guinness

Buoyed by St. Patrick's Day festivities, Guinness is leading the way in average check-ins per matchup, but even in the second round, they posted a decent total. Sam Adams has its hands full in this matchup, seeing as Guinness has logged more check-ins in both rounds.

Boston Beer Company logo

Boston Beer Company

Boston, MA United States

Regional Brewery

Total (?) 9.28M+

Unique (?) 1.14M+

(3.46)

5,364,961 Ratings

872 Beers

Guinness logo

Guinness

Subsidiary of Diageo

Saint James' Gate, Leinster Ireland

Macro Brewery

Total (?) 5.18M+

Unique (?) 1.15M+

(3.52)

2,458,188 Ratings

74 Beers

No. 5 New Belgium Brewing Company vs. No. 21 Oskar Blues Brewery

While Oskar Blues Brewery has put up two solid rounds of check-ins, they have been behind New Belgium by a good bit. New Belgium comes in as the favorite in this matchup, but upsets can happen out of nowhere, just ask Oral Roberts University!

New Belgium Brewing Company logo

New Belgium Brewing Company

Subsidiary of Kirin Brewery Company

Fort Collins, CO United States

Macro Brewery

Total (?) 8.3M+

Unique (?) 1.16M+

(3.62)

5,515,087 Ratings

359 Beers

Oskar Blues Brewery logo

Oskar Blues Brewery

Subsidiary of CANarchy Craft Brewery Collective

Longmont, CO United States

Regional Brewery

Total (?) 3.73M+

Unique (?) 806,224

(3.8)

2,437,084 Ratings

889 Beers

No. 2 Founders Brewing Co. vs. No. 15 Firestone Walker Brewing Company

The second-seeded Founders Brewing Co. has had a strong start to the tournament and Firestone Walker Brewing Company has notched two solid victories to open the madness.

Founders Brewing Co. logo

Founders Brewing Co.

Subsidiary of Grupo Mahou-San Miguel

Grand Rapids, MI United States

Macro Brewery

Total (?) 10.29M+

Unique (?) 1.23M+

(3.97)

6,522,606 Ratings

725 Beers

Firestone Walker Brewing Company logo

Firestone Walker Brewing Company

Subsidiary of Duvel Moortgat

Paso Robles, CA United States

Regional Brewery

Total (?) 4.58M+

Unique (?) 749,612

(3.95)

3,209,410 Ratings

269 Beers

No. 7 Dogfish Head Craft Brewery vs. No. 23 Other Half Brewing Co.

Another potential upset here! Only Guinness has more check-ins through the first two rounds than the 23rd-seeded Other Half Brewing Co. If the check-ins remain strong, Other Half has a great chance to continue their march to the title.

Dogfish Head Craft Brewery logo

Dogfish Head Craft Brewery

Subsidiary of Boston Beer Company

Milton, DE United States

Regional Brewery

Total (?) 7.82M+

Unique (?) 1.02M+

(3.84)

5,134,337 Ratings

917 Beers

Other Half Brewing Co. logo

Other Half Brewing Co.

Brooklyn, NY United States

Micro Brewery

Total (?) 3.59M+

Unique (?) 228,526

(4.23)

2,787,763 Ratings

1106 Beers

No. 3 Sierra Nevada Brewing Co. vs. No. 14 Tree House Brewing Company

Sierra Nevada Brewing Co. is on upset alert against the beast from the Northeast! Tree House has actually averaged more check-ins per matchup than Sierra Nevada, so don't be surprised if Tree House continues its tournament run.

Sierra Nevada Brewing Co. logo

Sierra Nevada Brewing Co.

Chico, CA United States

Regional Brewery

Total (?) 10M+

Unique (?) 1.22M+

(3.7)

6,737,715 Ratings

635 Beers

Tree House Brewing Company logo

Tree House Brewing Company

Charlton, MA United States

Regional Brewery

Total (?) 4.71M+

Unique (?) 248,040

(4.35)

2,907,191 Ratings

338 Beers

No. 6 Lagunitas Brewing Company vs. No. 11 Anheuser-Busch

Anheuser-Busch has averaged 3,394.5 check-ins per round to open the Brewery Madness. Lagunitas Brewing Company has averaged 3,309.5. By the numbers, this figures to be the closest matchup in the Round of 16.

Lagunitas Brewing Company logo

Lagunitas Brewing Company

Subsidiary of Heineken

Petaluma, CA United States

Macro Brewery

Total (?) 8.04M+

Unique (?) 1.25M+

(3.82)

5,121,319 Ratings

682 Beers

Anheuser-Busch logo

Anheuser-Busch

Subsidiary of Anheuser-Busch InBev

St. Louis, MO United States

Macro Brewery

Total (?) 6M+

Unique (?) 977,036

(2.61)

2,512,192 Ratings

464 Beers

Check back next week to read the recap as well as the preview of the forthcoming matchups in the Brewery Madness! Check in to support your favorite brewery's run for the championship within the dates for the upcoming rounds!

Round of 16: 3/27-3/28

Round of 8: 3/29-3/30

And of course, drink responsibly!

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