Chaos Theory

Chaos theory is the most under-rated achievement of 20th century science. This beer can only aspire to be parallel to the mathematical use of the word chaos which is at odds to the common parlance.

The universe’s tendency to play and the resulting inherent randomness means each initial starting point is arbitrarily closely approximated by other points with significantly different trajectories and outcomes. At BrewDog we live, breathe and die the tiny initial factors. Every single aspect of our beer means the world to us.

Forget about the butterfly effect and envisage the BrewDog effect. We want to be that random, artisanal butterfly that flaps its tiny wings on the Scottish coast and causes a tornado on the other side of the world. Show Less