The beer, which scooped a silver medal at the recent International Beer Challenge has been a smash hit for Robinsons and IRON MAIDEN since launching in 2013. The beer has, to-date, sold over 25 million pints in over 50 countries around the world.
Mexico’s Dia de los Muertos (Day of the Dead) is celebrated annually. The holiday celebrates the dead and is a time for people to honour their ancestors and loved ones who have passed away and invite those spirits back into their homes to be part of the family once more. The practice goes back thousands of years in Latin American cultures.
One of the most popular parts of the holiday is people turning themselves into skeletons adorning their appearance with flowers and bright colours. As a result, the sugar skull has become an icon of the Day of the Dead and one that TROOPER has now paid homage with a new look for Iron Maiden’s legendary mascot Eddie in full Day of the Dead costume.