Here For It IPA

Canned on 5/4/2021

This Is What You Came For

It’s been a while since we’ve talked to you about IPA. I mean, we release a new IPA almost every week, and we talk specifically about that one, but we don’t talk about (makes all encompassing hand motion) IPA. And we get A LOT of questions about IPA, ours specifically, in person, at both spots, all the livelong day.

Are they Hazy? Sure. Are they New England style? Not really. Are they West Coast? Kinda. Are they juicy? Often.

Our point is, as this style & segment grows, people (distributors, marketers, buyers, writers, drinkers. etc.) want to simply, easily, lazily put each IPA into a boring & rather binary box. And we’re here to say - STOP DOING THAT.

We’re happy to see the continued growth of IPAs! We are here for it! WE LOVE IPA. But IPAs can be a little bit of multiple sub-styles, on various spectrums, with several axes of dimensions. For example, ours generally have a hazy appearance with fruit & pine forward flavors, a ridgeline of bitterness throughout, subtle minerality in the mouthfeel and a snappy, dry finish. How do we classify this? Straightforwardly -- IPA.

This recipe was hopped mostly with Strata, plus some Simcoe & Citra for depth - with tasting notes of passion fruit, ruby red grapefruit, guava & pine.
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