FAKE Lager is our attempt to reclaim one of the world’s great beer styles – the Bohemian Pilsner.
The style originated in the Czech town of Plze?, Bohemia (hence Bohemian Pilsner) in 1842. Full flavour, all malt with the refreshing zing of noble hops. An enlightenment classic, it was revered the world over.
In the post war era, monolithic corporate brewers drove the flavour and soul from this beer as they dumbed it down beyond recognition. Rice, corn and other substitutes were combined with huge corner cutting in the brewing process.
This bastardisation of a classic style now accounts for a staggering majority of total beer sales globally. Bland, artificial, fake. Good men, blissful in their ignorance, soak it up like vermin.
We want to restore the style to it’s former glory. Forget watery fizz. Forget translucent yellow. Forget transparent bottles. Forget added ingredients. Forget preservatives.
FAKE Lager is everything a real lager should be. A craft brewed 100% malt beer with plenty of noble hops to play off the firm malt base. We make our lager the way we make our beer. The same crafted excellence. The same anarchic attitude. The same four ingredients (and when we say four, we damn well mean it).
To mark the launch and as a signal of intent we are holding a national crap beer amnesty this Saturday (6th April 2013) between noon and 5pm in all BrewDog bars.
Simply hand over a can, bottle or even keg of lowest common denominator beer and we will give you a free half pint of FAKE lager in return.
Say goodbye to fake lagers and hello to FAKE Lager.
We will then dispose of all the generic beers with some Chinese fireworks we bought online. We will film this and put it on the website for your viewing pleasure. Show Less