A Dryhopped Session IPA made with Kveik yeast.
In today’s world, it is a fact that hype beats tradition. People crave the new, the unknown, the fresh, the hip. Often with little to no good reasoning behind it, other than the fact that they wanna be first responders to trends, to have tried something ‘before it was cool’, and to display variety as a sign of quality, like some childish genitalia size competition. Sadly, this is the reality that dictates our market, meaning either we step it up – quantitatively – or we become obsolete. Breweries struggle with the impossibility of releasing new beers left and right – often resorting to tweaking the same recipes just for the sake of a new label. New brands are seen as cool despite often showing mediocrity, while other quality brands fade into extinction. This is why we have so much respect for Half Acre. They revolutionized the beer scene in Chicago in 2006, and to this day dare brew their old darlings in massive volumes while remaining relevant in an impossibly rapidly changing craft niche. To some, they may seem outdated, old school, or even ancient. To us, they are goddamned heroes. Don’t believe the hype. Old can still be gold. And respect your f%[email protected]
elders. They may teach you a thing or ten.
This is a beer we have proudly collaborated on with Half Acre Beer Company from Chicago, Il, USA.